Baby Levi has no shortage of men to look up to - he's just become the fifth living generation of McMahon men.
Not only that but 'Granddad' Bob (72), 'Great Koro' Randal (56), 'Koro' Robert (37), dad Kerry (20) and Levi (one month on Saturday) are all the eldest children of their generations. And all except Randal share the name Robert, either as a first or second name.
Kerry named his first child after his brother Levi, who died as a baby when Kerry was only a toddler.
With all five generations living in Rotorua, the McMahon family gatherings are usually large and at times chaotic. But they wouldn't have it any other way.
"We're a close family. They've always been there," said Bob, who recently moved back to Rotorua from Te Kaha.
"It's good to be back and see all these kids."
Despite the age gaps, the men of the family are close, sharing a common love of rugby, boxing and fishing.
New dad Kerry might be tired from being woken every two hours but he's pretty proud of his and partner Zoe Lee's new boy.
"I'm waiting until he gets a little bit older so he can actually talk to me, but yeah it's awesome."
Randal, Robert and Kerry work together at Mainfreight, Randal and Robert driving trucks and Kerry driving forklifts. Granddad Bob was a crane driver before he retired.
So what's it like working with your dad and granddad?
"It has its pros and cons," Kerry said.
Randal reckons Levi could well follow in the family footsteps and become a driver, but Kerry's got other ideas.
"I don't know ... he'll probably be an All Black."